VP of Marketing
(Austin, TX) April 2017 – Superfood products leader Genesis Today announces a partnership with Experticity™, a growing community of influential experts whose goal is to drive enhanced retailer education for a premier consumer buying experience in retail stores.
Experticity™ partners with leading consumer brands help build brand advocates within their retail networks. Experticity.com is a platform dedicated to helping retail sales associates learn more about the products they sell and reward their expertise with special offers to the products they know.
Genesis Today partnered with Experticity™ to educate retail sales associates on their leading portfolio of superfood products. Employees of progressive natural products retailers across the country may access the Experticity.com site and interact with Genesis Today’s training modules titled “From Berry to Bottle”. Once a sales associate completes the training modules and associated quizzes, they receive an exclusive offer on Genesis Today’s products. As sales associates complete the training modules and become experts on Genesis Today’s product portfolio they create an enhanced buying experience by sharing their knowledge with their consumers.
“We are thrilled to be partnering with Experticity™ and their expansive retail network. With a leading portfolio of superfood-based products, it’s exciting to help more retail associates become more educated on our brand, get recognized, and be rewarded for their product expertise”, said Jeff Brucker, VP of Marketing at Genesis Today.
About Genesis Today
Founded in 2001, Genesis Today is a pioneering brand for organic superfruit and plant-based nutritional products. As leading innovator, Genesis Today products have been awarded 25 times for taste and quality. Committed to quality and efficacy, all Genesis Today products are free of artificial flavors, colors, and fillers. Headquartered in Austin, TX Genesis Today’s mission is to provide evidence-based supplemental nutrition products that help people in their quest for better health. Learn more at www.genesistoday.com.
Experticity™, Inc. is growing the world’s largest community of influential experts to drive retail sales and create premier buying experiences through its expert knowledge platform, Experticity.com. The platform brings together thousands of the most innovative, forward-thinking brands and retailers, and hundreds of thousands of trusted product experts to drive better sales and an improved customer buying experience. The company’s on-demand and performance-based products enable brands and retailers to educate, deliver incentives and foster firsthand product experience to credible, category-specific experts as well as collect important insights and analyze their effectiveness. By fostering long-term, high-value relationships, manufacturers see better results, retailers improve performance, experts are rewarded for their knowledge and consumers have better buying experiences. Lean more at www.experticity.com