Organic Total Goji 100 (32 oz)
Genesis Today’s Organic Total Goji 100™ is our flavorful, slightly sweet yet tangy juice created from organic goji berries. We cold-press and flash pasteurize the entire goji berry to preserve the myriad nutrients it provides.
Affectionately called the “Happy Berry”, the taste alone may be enough to put a smile on your face.*
From Berry to Bottle
The goji berry is a small, reddish-orange berry which grows on small shrubs in the valleys of the Himalayan mountain regions of Tibet, Mongolia, and China. Goji has been used in traditional Asian practices for over 3,000 years and is so esteemed that festivals are still held in honor of the goji berry every year!
It’s been an integral part of traditional Chinese medicine (TCM) for thousands of years. It’s inspired tales that seem to defy explanation – like the legend of a “Happy Berry” brought seekers to a tiny Himalayan village inhabited with lively but elderly locals.
The village shared a single water well which was covered in unruly, twisting goji vines which dropped ripened berries into the village’s water source and supported the locals’ health and happiness.*
What is known is that despite their tiny size, goji berries are absolutely wrapped up in beneficial nutrients. But be careful because there are two similar, but very different species of goji berry.
The Two Species of Goji Berry
There are two different species of goji berry: L. barbarum and L. chinense. The species officially recognized by TCM is L. barbarum. L. barbarum grown in the Ningxia Province is considered to provide the most authentic goji berries (based on growing conditions, production history, etc), and therefore, better goji berries than other regions.
This theoretical concept has been backed up with modern science. Goji berries from Ningxia Province has been demonstrated in two separate studies to contain higher amounts of active ingredients and nutrients.
But what about L. chinense?
According to a study of their saccharide composition, sweetness, and betaine levels, L. barbarum is superior to L. chinense for every marker.
The bottom line: make sure you’re getting the tried and true goji berry: L. barbarum.
Selection is Everything
When you go to the grocery store to buy produce, you don’t just put the first head of lettuce you pick up in your cart. You grab one that’s about the size you need, check it to make sure it’s green everywhere, and squeeze it to see how firm it is.
We’ve already ensured we’re getting the best variety of goji berry. We exclusively use L. barbarum from the Ningxia Province – the authentic goji berry.
However, we don’t stop there.
Our goji berries are hand-picked and hand-selected to ensure they’re at the absolute height of ripeness – in the same manner that you pick your fruits and vegetables for dinner. If they’re not ripe, they’re left on the branch until they’re perfectly plump.
Once they’re picked, our berries are carefully handled and juiced. Our Total Goji 100 is then flash pasteurized to preserve the nutrients.
Most juice companies unwisely throw away the skin and seeds. After all, those parts don’t contain sugar, so they don’t add much to the taste. But they’re incredibly important. In many fruits and vegetables, the all-important carotenoids and other phytonutrients gather in the skin.
Benefits of Goji Berries
Of course, goji berries support a positive mood. With a name like “happy berry”, you’d expect that much. But there’s more.
Lycium barbarum contains the highest levels of five specific polysaccharides. It’s so important, they were named after it. Clinically, they’re known as LBP1, LBP2, LBP3, LBP4, and LBP5 (LBP stands for Lycium barbarum polysaccharide). These polysaccharides support your immune system and energy levels.*
Goji berries contain naturally-occurring antioxidants. More specifically, they contain zeaxanthin, an antioxidant that is well-known for supporting eye health.
How to Use Total Goji 100™
The goji berry is a small, reddish-orange berry which grows on small shrubs in the valleys of the Himalayan mountain regions of Tibet, Mongolia and China. Goji has been used in traditional Asian practices for over 3,000 years and is so esteemed that festivals are still held in honor of the goji berry every year!
Traditionally used for supporting positive mood, the history of goji is as colorful as the superfruit itself. Legends of a “Happy Berry” brought seekers to a tiny Himalayan village inhabited with lively but elderly locals. The village shared a single water well which was covered in unruly, twisting goji vines which dropped ripened berries into the village’s water source and endowed the locals with vibrant health, happiness and long life.*